Blue Ocean Strategy is a business strategy, which calls for a shift in focus from competing to creating new market space, making the competition irrelevant. 
Come hear the story of when I, 27 years after being a  Serbian youth champion in breaststroke swimming, enrolled to compete in the Swedish National Masters Championship. 
There was no way I was going to beat all the other participants who were in better shape. But by applying Blue Ocean Strategy I outsmarted the competition and won the gold!

Listen to Mina Boström Nakicenovic, a development manager at FIS Front Arena where she develops high-performance financial trading systems, at this week's Thought Leader Session! Mina is a regular speaker on agile software development conferences and she holds a Ph Lic in Computer Science.